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Peter Crosbie Headshot

Peter Crosbie

Senior Product Manager

I am a highly accomplished Senior Product Manager with broad experience in product roadmap development, market research data analysise within public safety, mapping, and GIS. I have a proven track record in maximizing revenue, penetrating markets, and successfully launching products. I am skilled in mentoring junior employees and leading portfolio teams. I have extensive experience in B2B enterprise-level cloud and on-premise solutions.

A collaborative, highly inspirational leader who adds value by:

  • Masterminding a seamless transition to contemporary software platforms, ensuring the acquisition of new business avenues and the retention of established clientele.
  • Spearheading pivotal projects, swiftly identifying and rectifying pain points, and ensuring business continuity and stakeholder satisfaction.
  • Pinpointing technological deficiencies and introducing forward-thinking solutions that bolster productivity and future-proof operations.
  • Excelling as a standout product manager, fostering innovation and guiding emerging talents, solidifying a legacy of products that resonate in the market and teams that thrive dynamically.

Currently located in Huntsville, AL. Open to remote, travel & hybrid.



Hexagon Logo
Aug 2020 | Feb 2023
Staff to Vice President

Promoted to champion early adopter projects and ensured the delivery of high-quality features. Provided expert oversight for all new projects and successfully resolved several quality issues, preventing significant financial impacts. Played a crucial role as an expert Requirement Process Tiger Team member, facilitating important operational improvements.

Apr 2015 | Aug 2022
Senior Product Manager - Public Safety

Team lead and mentor for five product managers, successfully transitioned to a SaaS solution suite, generating $60M in new business in its launch year. Interfaced with C-level executives, managing the legacy solution roadmap for customer retention, and effectively managed a Research and Development Budget of up to $30M while developing and prioritizing product features and building the product roadmap.

Jan 2008 | Mar 2015
Sr. Product Manager - Chief Product Owner - Public Safety

Played a key role in the division's transition to agile methodology overseeing an enterprise suite of 40 products and a multi-million-dollar R&D budget.

Aug 2000 | Jan 2008
Product Manager - Geospatial Solutions

Coordinated the planning and launching of enterprise GIS suite of products (GeoMedia), bringing significant innovation to market. Product Manager for six major releases and top revenue generator for a successful global solution.

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Introduced and implemented agile product management processes, expanded the team, improved requirements tracking procedures, and addressed global region-specific issues, generating ~40% growth.

Replaced the legacy solution with a web-based cloud solution, securing major accounts worth over $60M, expanding into the SaaS market and prominent agencies, successfully competing with disruptors, and maintaining a growing pipeline.

As a product manager during the Covid lockdown, successfully delivered contractually required features for major customers, saving millions of dollars of project loss.


  • Public Safety
  • Mobile Applications
  • GPS
  • Location Based Services
  • Market Analysis
  • Global Product Strategy & Vision
  • Product Road Mapping
  • Software Development Lifecycle
  • DevOps
  • Agile Development
  • Jira & Confluence
  • Software as a Service (SaaS)
  • Business Analysis
  • Stakeholder Management
  • Business Development
  • C-Level Executive Support
  • Go-to-Market Strategy
  • Cross-Team Collaboration
  • Leadership & Team Building
  • Requirements Analysis
  • User Experience (UX)
  • Data Analysis
  • Project Management
  • Partner Management
  • Microsoft Office
  • Product Planning
  • Sales Support
  • Trade Show Demonstrations
  • Conference Presentations
  • Needs Analysis
  • Competitive Analysis
  • Product Innovation
  • Product Launch
  • Product Marketing


Chico State University
Master of Arts (MA)
Geography (Geographic Information Systems)

Bachelor of Arts (BA)
Geography (Cartography)

Meet Peter

Q & A

Why did you choose your profession?

Early on my passions were cartography and computer science. I have always been drawn to innovative new technologies, and the emergence of Geographic Information Systems (GIS) lit the fire. Today the intersection of geospatial technology and public safety is such an interesting and important area. It allows me to indulge in my love of technology and innovation while giving a little something back by helping to keep people safe.

Who are your main influences?

Good people all around me influence me every day. I have had great professors, great bosses and colleagues, great friends and a loving and supportive family.

What is your greatest accomplishment?

My greatest accomplishment is the love of my wife and children. What could be greater than that? Professionally, even though I have successfully brought major innovation into the GIS and public safety market place, I am proudest of the impact I have had mentoring colleagues. I had one particular experience when a junior PM I was mentoring was having a great deal of difficulty with a problem product that she had inherited. It was pretty bleak with some senior folks quietly questioning her suitability for the role. Long story short, I provided the management cover, support, and guidance she needed to turn that product into a sales enabler for the overall solution. She went on to do the same for another major product in the solution suite. She is a great person, a great product manager and great for the company. I would add that few things have given me more pleasure or feeling of awesome responsibility than coaching youth soccer. There are so many opportunities to make a positive impact on young people's lives as the coach of a team. It is a humbling experience when someone you coached as a child comes back to thank you as an adult.

Which recent projects are you proud of?

My most recent project was a huge one. I was the lead product manager responsible for the transition of a major enterprise software product suite to a modern cloud enabled platform. That's millions of lines of code affecting thousands of customers. It's also a huge number of moving parts with a large team of people working towards a solution. Lots of communication, missteps and corrections, endless daily decisions to take, problems to solve, solutions to find executives to keep happy. Basically it is the daily life of a product manager x 100!

Another achievement that gave me great satisfaction was an award presented to me by the UX team at my last company. I recognized early on the value the newly formed team could bring to our products and customers. I helped drive the growth of the team from the outset by evangelizing their contributions in the face of skepticism from some quarters. The team became a major contributor to the success of our public safety platform redesign and many other divisional product initiatives. When I left the company I was awarded "UX Champion" for all of my support. It is a great feeling to know I had a positive impact on team success and helped integrate them into our business processes to the benefit of all our stakeholders.

Do you live by any piece of advice or motto?

"Our doubts are traitors and make us lose the good we oft might win by fearing to attempt."
-William Shakespeare

Basically, the original “think you can, think you can't, either way you're right".

Who inspires you and why?

Historical figures often get my admiration. I am a great lover of language and history, so often a great speech or a really good quote or poem. In the contemporary world I am definitely most inspired by positive things people are capable of. Anything that highlights the great things humans can do. It could be a random act of kindness, a great book, or often a great sporting achievement that can uplift and unite a whole nation. I remember a few years back getting to see Hamilton on Broadway. I had low expectations despite the hype. But oh. my. word. There is something about all those people working together to build something so incredible that leaves me speechless in wonderment and admiration. A show, a book, a sports team... or a product team - that is what we are capable of and that doesn't just inspire me - it blows my mind.

What behavior or personality trait do you most attribute to your success, and why?

I try to be as honest, genuine, and open as I can in my professional life. As a product manager you communicate with lots of different groups from coworkers to customers. People know when you are being genuine. They want to know that you are listening to them and giving their ideas their due. A product manager is a collector of wonderful ideas. Success is dependent on how well you can listen to others and process their ideas and communicate the outcomes.


"Pete is one of the most dedicated employees I have ever managed. His knowledge of Product Management is outstanding, and his attention to detail ensured our product roadmaps and strategy were targeted toward our customers' needs, our corporate vision, and industry trends. Pete has a vast amount of knowledge of the software development process, specifically agile development. He has been a key contributor to our newest, cloud based public safety suite of products. I would highly recommend Pete for a position as Product Manager, Project Manager, Scrum Master, and Product Owner, to name a few."
Kalyn Sims, Chief Technology Officer at Hexagon Safety & Infrastructure
"My User Experience team and I worked closely with Pete in his Product Management and Staff to VP of Development roles at Hexagon. He was one of our earliest UX champions when our team was getting started up and he helped us become more integrated with the product management team as a result. He also had the difficult and monumental task of coordinating features across products to help ensure better cross-product workflows across our mobile and web-based products. Pete is a very collaborative team player that is always willing to listen and advise the path that he thinks would be most beneficial. I really appreciated the opportunity to work with him over the past 8 years and highly recommend him for any product management / strategy role."
Jennifer Glass, Director of User Experience at Hexagon Safety & Infrastructure
"Pete was a fantastic mentor to me as I transitioned into Product Management. His keen eye for detail, and ability to hone in on the essentials for defining requirements are a difference maker when it comes to figuring out strategies and identifying critical aspects of a new feature or function. Pete's organized approach to being a Product Manager was inspiring as well, as he is able to quiet the noise and focus on what is important. I learned a lot from Pete!"
Shelli Baker, Executive Consultant - Product Manager Hexagon Safety & Infrastructure

Interests & Hobbies

Hiking & Fitness
Learning Language
Learning Languages



Peter Crosbie

Senior Product Manager